In this project, I began with research on the brand and its target audience. The brand is affordable and designed for everyday users, particularly young women who love using color in their makeup, but are not looking for luxury or high-end products. With this in mind, I focused on keeping the brand identity simple, accessible, yet still reflective of quality.

The final outcome includes a collection of decorated product photos, lifestyle images with a model demonstrating the product, a billboard-style visual, website layout mockups, and a brochure design.

This project was completed between late 2020 and early 2021.